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From the Back Cover
For any product development process, the key question is which factors guarantee the product’s success in the market. The book discusses the critical factors for success in automotive development, from product strategy through all phases of development to series production, and characterizes the roles and activities of all partners involved. It is a comprehensive, practically oriented compilation of motor vehicle development, focusing on the complete vehicle integration processes as the orchestration of all activities required to strategically plan and implement the customer relevant characteristics of the complete product.
The book covers central subjects such as building and testing of virtual cars, systems integration, project management or supplier integration; and offers a variety of examples and pictures from real-life vehicle development and gives the reader a very realistic insight into the complex world of vehicle development projects.
About the Author
Prof. Julian Weber is currently a Strategy Manager in BMW Group’s Product Strategy department. He began working for the BMW Group in 1997 after graduating in Mechanical Engineering with a major in Design and Development at the Technical University of Munich, Germany, and receiving a doctorate at the Karlsruhe University, Germany. As a member of the BMW team, Prof. Weber has worked in Process Consulting, Experimental Vehicle Build, as Manager of Purchasing Strategy and Innovation Management North America located in Spartanburg, South Carolina, and in different management positions in the development division for Electrics/Electronics and Driver Environment. He is an Adjunct Associate Professor at Clemson University - International Campus for Automotive Research (CU-ICAR), where he lectures graduate courses in Automotive Development Processes.
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