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Macmillan dictionary of marketing & advertising By Michael John Baker
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- Sales Rank: #12026948 in Books
- Published on: 1984
- Binding: Hardcover
- 217 pages
About the Author
Michael J Baker is Emeritus Professor of Marketing at the University of Strathclyde where he founded the Department of Marketing in 1971. He is the Author/Editor of more than fifty books, most recently the Fifth edition of Marketing Strategy and Management (2014), and over 150 academic Chapters and Articles. He is the Founding Editor of the Journal of Marketing Management and currently Editor of the Journal of Customer Behaviour and the new journal Social Business.
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